Premium High
Marketing and sales organizations regularly face the difficult task of selecting the best corporate gifts and premiums in an attempt to convert prospects and retain valuable customers.
One of the most important things we have learned is that the specific product a company chooses to offer as part of a campaign can have a very long time to reinforce your brand and customer loyalty building. Selection of the premiums and incentives should be viewed with a strategic focus, vision long term, reinforcing the message a company wants to send to your target audience.
Based on nearly two decades of helping clients plan and execute high-impact premium and promotional campaigns, I would like to share some simple tips for sellers and promotions managers should consider in choosing the right products to meet its key objectives.
Novel / innovative: Can you find a product that is very new and unique, that only a few (if any) have had the opportunity to get their hands on? Not only a novel product to create a strong impression on the receiver, but could also create buzz high incidence and even trigger an effective word of mouth campaign about the company.
Utility / Utility: There is nothing like the combination of convenience with utility, as the most useful of a product, the more indispensable it becomes. Each time the product is used, is a constant reminder that the giver of this gift is very useful, now imagine one of logo or promotional message in that product and the reinforcement effect it will have on the receiver.
Perception value: The perceived value of a gift is played much in the subconscious of a recipient. Higher perception of the value of a product, the greater the importance that the recipient feels. We all know how important it is to make a customer feel important, imagine succeed in doing that.
Durability: Find products that are durable and have lifetimes much longer, do not miss the opportunity to be in front of the target customer for a much longer period. There is tremendous value in the long term "advertising" that offers a product that some of the more traditional means of advertising, which are often very limited time.
Taste / Quality: A premium offered is much more than an incentive for a prospect to become a client can be a very strong statement on the company and brand. Recipients form a solid opinion of a company by the quality of the products given as corporate gifts and premiums. If the premium reflects the good taste, thought, and the quality and the company is perceived. Think and plan long term, and the careful examination of the product will prevent the negative perceptions and will only reinforce the chosen image that today's business environment demands that so carefully craft.
About the Author:
Mike Marsh is CEO of Impact Promotions Group, a Florida-based company helping businesses and non profits with their premium, incentive, and promotional campaigns. Their flagship website; NameBrandIncentives.com ( www.namebrandincentives.com ) is the leading source for brand name premiums, incentive, and promotional products.
Article Source: ArticlesBase.com – Best Practices to Maximize Premium and Incentive Return On Objective
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